After scoring a brand
endorsement agreement with Globe to be its newest brand ambassador, Senator and
People’s Champ Manny Pacquiao announced that he is donating his fees to victims
of typhoons Rolly and Ulysses. At the recently held contract signing at the
Mireio, Raffles Hotel in Makati with Globe President and CEO Ernest Cu and
Globe Chairman and Ayala Corporation Chairman Jaime Augusto Zobel de Ayala,
Pacquiao offered to give his earnings to support relief efforts.
“I said yes to
Globe because I believe in the company, and I use the company’s services. Not
only that, I am given another God-given opportunity to be of help to our kababayans
in any way I can. That is why my endorsement fee for this will go to relief
efforts to help our kababayans who
were affected by the devastation of typhoons Rolly and Ulysses. Ibibigay
natin sa mga taong ito ang ating income dito, ibabalik natin sa taumbayan para
makatulong ng malaki sa ating mga kababayan na naghihirap at nagugutom ngayon
at nawalan ng tahanan. Sama sama tayong babangon, that is my commitment,”
said Pacquiao.
The contract
signing between Globe and twelve-time, eight-division world champion, Manny
Pacquiao as its brand ambassador was live streamed on Facebook last night, a
new standard for events marketing in the new normal.
“You’re
donating the proceeds of the endorsements – I think that’s a very gallant move,
and one that is so timely given the vast devastation that has occurred in the
country today,” said Cu.
For Ayala, “At
a time when the country is facing so many challenges, Manny’s life story has
remained a source of inspiration for every Filipino even in this time of
pandemic – a constant reminder of the Filipino’s strength, talent, and tenacity
to overcome every difficulty.”
The partnership
with Globe also paves the way for Filipinos from all over the world to see
Pacquiao’s upcoming fights live via UPSTREAM, the newest transactional
video-on-demand (VOD) platform, and GMovies.
“It is indeed a
source of pride to partner with Manny Pacquiao, the People’s Champ. His
legendary boxing career is a never ending source of Pinoy inspiration to always
strive to be better,” said Upstream partner Dondon Monteverde. “This same
inspiration goes in line with our vision for Upstream to become the best
entertainment platform for the Filipino. It is with great privilege and honour
that Upstream will air his next fight through live internet streaming to the
Filipino people,” Monteverde added.
Also present at
the contract signing were Jaime
Alfonso Zobel de Ayala, Business Development Head of Ayala Corporation; Issa
Cabreira, Globe Consumer Business Group Head; Joe Caliro,
Globe Senior Adviser; Arnold Vegafria, Talent Manager, and
Roselle Monteverde, Regal Films Producer.
Globe is a
signatory to the United Nations Global Compact and has committed to implement
sustainability principles hinged on four pillars including One Digital Nation,
Care for the Environment, Care for People and Positive Societal Impact. Globe
is actively supporting 10 UN Sustainable Development Goals.
For more information, please visit globe.com.ph.