SM City Iloilo Brings Christmas Joy Through Kalinga Donation Drive

The SM Group is spreading hope and good cheer this Christmas season to thousands of families as it mobilizes its Christmas Kalinga donation drive.

SM City Mall Manager Gilbert Domingo hands in Kalinga gift packs to an Ati beneficiary

This is a joint project among SM Supermalls, SM Retail, SM Markets, and SM Foundation to provide essential items to residents and families affected by the COVID-19 pandemic and recent natural calamities.

The SM Store Branch Manager Reina Donesa gives a gift pack to one of the beneficiaries of the Kalinga gift pack.

"Christmas is the time for solidarity in taking care of the underprivileged in our communities. It is through our concerted efforts that we can make this possible," said SM Supermalls president Steven Tan.

The SM Group is distributing over 70,000 food packs across the country.

The drive kicked off in Pasay City, with SM Supermalls President Steven Tan, SM Retail Senior Vice President Eugene Saw, SM Hypermarket Arnold Daluz, and SM Foundation Assistant Vice President for Livelihood and Outreach Program Christie Angeles leading the distribution of Christmas Kalinga packs to the residents of Brgy. 14, District 1, Pasay City.

In Iloilo, SM City Iloilo, led by Mall Manager Gilbert Domingo and department managers and affiliates, distributed 300 gift packs to Iloilo City's urban poor consisting of jeepney drivers, market vendors, Ati community, fisherfolks, and fireworks vendors in the different districts of the city.

For updates and further announcements, visit or follow @smsupermalls on all social media platforms

Zach Golez

A lifestyle blogger based in Iloilo City

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