A New Affordable Residential Development Has Risen - Asterra


Many people aspire for the perks of condo living in a bustling city where modern conveniences abound, while others prefer a quiet life in the countryside, far from the din and pollution of vehicular  traffic.

These days, however, savvy home seekers know that there exists a happy medium: suburban neighborhoods that offer the best  features of both—the charm of rural living and convenience of city  life 

This is the concept behind Asterra, leading property developer  Vista Land’s latest project in its fast-growing portfolio. Envisioned  as a condominium development that will provide affordable urban  living in the suburbs, Asterra was launched last November 28,  2022 with a grand event at Palazzo Verde. 


The big to-do was understandably festive. After all, the brand  Asterra was unveiled as the personal project of renowned real  estate tycoon Manny B. Villar, the richest man in the Philippines. Villar’s vision for Asterra is to rise in the outskirts of the metro, in  select locales that tout the rapid appreciation of land values. This  will, in turn, afford great long-term returns for its future homeowners and investors. 

In all of its developments, Asterra will have multiple buildings with 4 to 7 levels, where each unit will offer sleek, space-optimizing  interiors that will serve as idyllic domiciles for young professionals  and starting families. 


Bearing the tagline “Built for you!”, Asterra will have fun and  functional amenities meant to elevate its residents’ quality of life.  These include a swimming pool, basketball court, walkable open  spaces, ample parking areas, a fully equipped gym, and multiple  function halls that will help forge friendly ties and generate fine  community values. 


Such exciting details were revealed at the launch event where no  less than Manny B. Villar, Chairman of Vista Land and Lifescapes  and Chairman of Golden MV Holdings Inc., mingled with the  guests and attendees from the Villar group. These included COO  Estrellita Tan and the division heads that will oversee Asterra’s  projects all over the Philippines: Ms. Tessie Lanot, Mr. Glenn  Guacena, Ms. Armela Vergara-Ruiz, Ms. Margarita Romero, Mr.  Rey Montoya, Mr. Neil Almonte, Mr. Arnaldo Lumague, Mr.  Eduardo T. Aguilar, and Ms. Ester Lomoya. 


All showed great enthusiasm for the new property brand Asterra and enjoyed the grand launch’s bells and whistles: a fireworks  display that lit up the night sky and an awesome drone show that  proudly bannered the Asterra name for all to see. Surely, the spectacle of Asterra against the nightscape bodes well for its future success. 

For more information on Asterra, please check out its website:  https://www.asterraph.com/ or the official Asterra FB Page:  https://www.facebook.com/AsterraOfficial
Zach Golez

A lifestyle blogger based in Iloilo City

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