Celebrating 70 Years of Sambo Bazar: A True Legacy in Iloilo City


In the city of love, where the streets echo with memories and stories, downtown has known to be the heart of Iloilo City. Filled with history, Sambo Bazar is a monument to dedication, as well as community, and tradition. This treasured family business, founded in September of 1954, is proudly celebrating its 70th anniversary, which represents seven decades of countless cherished memories for generations of Ilonggos.

The Sujan family known behind SAMBO BAZAR has poured their heart and soul into this business for three generations. What began as a small family business has evolved into a cornerstone of the community, where people from all walks of life have stories to tell. Sambo Bazar has always been more than just a Bazaar; it's a place where people develop bonds and a sense of community. With devoted staff members who have worked for the business for more than 30 years, they have shown how they treat their employees like family. Different families came time and time again, bringing their own children to experience the familiarity and warmth of a place that has become special part of their lives. Through its aisles, the essence of Iloilo City lives on.

However, like many local businesses, Sambo Bazar faced significant challenges, typhoons, fire, and now, the pandemic. With the rise of online stores, physical shopping and foot traffic reduced, and the once-bustling aisles saw fewer faces. Yet, the foundation and essence of Sambo continue to navigate change and remain intact reminding Ilonggos of a simpler time when shopping was an experience filled with personal connections.

As Sambo Bazar thrives to the future, it continues to carry stories and traditions that have been woven into its fabric. It has not only been the bread and butter of the family, but has also contributed to the lives of countless professionals and Ilonggo families throughout the years. It serves as a reminder of Iloilo’s enduring character and a treasure trove of memories.

In celebrating 70 years of service, Sambo Bazar stands proud and strong as a beacon of hope and continuity in a rapidly changing world. While the challenges continue to come, the love and dedication behind the business remain unwavering. As Iloilo is known as the City of Gastronomy, we believe that Sambo Bazar is truly one of the secret ingredients this city has to offer!

Ikaw, what is your Sambo story?
Zach Golez

A lifestyle blogger based in Iloilo City

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