On any given day, somewhere on the roads, a vehicle might stall, a tire may burst, or someone could get locked out of their car. But for many motorists, especially here in the island of Panay, help is just a call–or now a tap–away. Thanks to Emergency Roadside Assistance Philippines, more popularly known as ERA.
For over 30 years, ERA has grown from a small towing operation into Western Visayas’ most trusted name in roadside rescue. What started in 1993 as a localized effort to aid stranded drivers has evolved into a full-fledged 24/7 emergency response network, offering a suite of services including towing, tire change, battery jumpstart, battery delivery, locksmith assistance, and gas delivery.
But ERA isn’t just about flat tires and empty tanks. It’s about peace of mind. “We want every Filipino vehicle owner to know they’re not alone on the road,” says ERA. “That’s our mission: to be accessible anytime, anywhere.”
From Iloilo to Capiz, Antique to Aklan, ERA’s rapid-response units are on standby every hour of the day, every day of the year. Their motto, “Sa ERA, kampante ka sa dalan” rings true for the thousands of motorists they have assisted over the years.
In a bid to keep up with the digital age, ERA recently launched a streamlined online membership platform. With just a few clicks on their website https://eraphil-panay.com, motorists can now purchase the ERA Classic Protection Package, an all-in-one roadside emergency coverage plan for just ₱999 a year.
The package gives members up to ₱5,000 worth of services annually, plus perks like free car wash at Splash Car Wash and an exclusive discount to Nena’s chicken at the Splash restaurant. ERA is also hinting at more exclusive benefits and new protection tiers in the coming months.
While Panay remains its stronghold, ERA has its sights set on a nationwide expansion. As road safety becomes a growing concern across the country, ERA’s model, anchored on reliability, quick response, and tech integration, may just be what the Philippine motorist needs.
Signing up for ERA protection is as easy as:
1. Signing up to become a member
2. Registering your vehicle, and
3. Choosing a plan
In return, you get assurance, convenience, and that comforting knowledge that someone has your back on the road.
As it continues to grow, innovate, and expand, ERA remains committed to the very principle that fueled its beginnings: helping people in times of trouble.
For more information or immediate roadside help, ERA can be reached at:
• SMART: 0908-889-8911
• GLOBE: 0917-323-0911
• Office Landline: (033) 338-0900
Or visit their Iloilo base at Dungon A, Brgy. Cuartero, Diversion Road, Jaro, Iloilo City.