As a destination marketing organization, the Iloilo City Meetings, Incentives, Conferences, and Exhibitions (MICE) Center (ICMC) continues to lead in promoting and marketing one of Iloilo City's main economic drivers, the tourism industry
Strong promotions are being pushed by utilizing its strategic engine to forge partnerships, promote innovations, and ensure that the metropolis is highlighted in the tourism industry.
As part of their initiative to showcase the metropolis, ICMC formally launched a website for marketing and promotional activities on Nov. 15, where the public can easily reach ICMC for information on incentive programs, a calendar of events, projects, and other activities.
"The digitalization of the office’s operations has leveled up the bureaucracy of Iloilo City. As the city is more than just a MICE destination, we represent a way of life, and this might empower us to support a defined culture that brings each person together through enlightened leadership and innovation like the digitalization," ICMC Director Salvador D. Sarabia Jr. said.
"The digitalization of the office’s operations has leveled up the bureaucracy of Iloilo City. As the city is more than just a MICE destination, we represent a way of life, and this might empower us to support a defined culture that brings each person together through enlightened leadership and innovation like the digitalization," ICMC Director Salvador D. Sarabia Jr. said.
A digital kiosk display will be installed at the Iloilo International Airport to allow tourists to easily access and browse the website visitiloilocity.com, as well as a QR code and link for those who prefer to access it via their phones.
MICE collaborated with developer GoveSmart Solutions Inc. to incorporate extensive features on the website that users could easily navigate
The website's major highlights include listings that allow visitors to quickly identify where MICE facilities are located; a contact directory of all transportation companies and terminals for land, sea, and air travel; articles and publicity on the latest developments in Iloilo City pertaining to ICMC; and interactive articles and useful resources to provide guests with a comprehensive introduction to Iloilo City.
"This allows visitors to quickly define or identify where the MICE facilities are located, and this will give a better view and better experience for our target people, who are the convention goers, the corporations, the groups, or whoever is looking for venues and events for conferences," Govesmart Solutions Inc. Marketing and Development Officer Jao Ortega said.