Condura Launches First-ever Negosyo Hub in the Philippines

Condura, a renowned Filipino brand, has unveiled the Condura Negosyo Hub, a groundbreaking initiative aimed at supporting Filipino entrepreneurs as the nation enters a new era following the COVID-19 pandemic. The Condura Negosyo Hub serves as a platform to empower Ka-Negosyo entrepreneurs in finding ideas, inspiration, and the best product solutions across various appliance categories, including refrigeration, cooking, and laundry.

Condura is committed to championing the aspirations of every Filipino, providing durable, high-quality, and valuable products that enable individuals to achieve their dreams of progress. With unwavering passion and dedication, Condura serves fellow Filipinos with its unique brand of "Alagang Condura," offering products designed specifically for the local market to create better lives and happier spaces in homes and businesses.

Unlike traditional appliance showrooms, the Condura Negosyo Hub takes a different approach. The displays are meticulously arranged into Negosyo galleries that resemble actual establishments, allowing visitors to immerse themselves in the ambience, touch the products, capture photos, and envision their own Negosyo spaces. Moreover, the hub is tailored to help entrepreneurs identify the most suitable product solutions for their specific business needs.

The Condura showroom within Imperial Appliance Plaza stands as one of the brand's largest showrooms housed within a retail outlet. This not only reflects Condura's unwavering commitment to its customers but also signifies its determination to cater to a wider consumer base in the Visayas and Mindanao regions. Through its partnership with Imperial Appliance Plaza and the Tiu Family, Condura aims to deliver on its promise of providing exceptional quality and value to consumers in these regions.

Concepcion Industries Inc. (CIC) was established in 1962 by Jose Concepcion Sr., securing a license from Carrier International to distribute Carrier air conditioners in the Philippines. The company expanded its portfolio in 1977 with the acquisition of a Kelvinator license. In 1987, Condura-branded refrigerators and air conditioners were introduced to the market.

In 2006, Concepcion Durables Inc. (CDI) was formed to strengthen the Condura brand. CDI engages in the manufacturing, assembly, wholesale, retail, purchase, and trade of refrigeration equipment, including Condura and Kelvinator refrigerators and freezers. A select range of CDI's products is manufactured at its factory in Cabuyao, Laguna, adjacent to Concepcion-Carrier Airconditioning Company's Manufacturing and R&D Facility.

Condura has maintained a dominant presence in the residential and light commercial refrigeration market in the Philippines, earning the trust of consumers as the country's most reliable brand for refrigerators. In 2020, Condura expanded its product portfolio to include small domestic appliances such as rice cookers, coffee makers, juicers, as well as free-standing cookers and laundry appliances.

For over 35 years, Condura has been an indispensable partner to Filipino households, designed by Filipinos, for Filipinos.
With the launch of the Condura Negosyo Hub, Condura solidifies its commitment to fostering entrepreneurship and supporting the Filipino business community in their pursuit of success and prosperity. By providing innovative and reliable appliance solutions, Condura remains dedicated to empowering Filipinos and contributing to the growth of the nation's economy.

The Condura Negosyo Hub is conveniently located at 277 Iznart St., Brgy. Danao, City Proper, Iloilo City
Zach Golez

A lifestyle blogger based in Iloilo City

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