Christmas Magic Unfolds At SM Malls

SM won't let the pandemic dampen the holidays! The magic of Christmas is set to sparkle with awesome Christmas centerpiece launches, must-see Christmas Markets, and exclusive deals at SM malls starting this November.

Watch the launch online

You can watch the dazzling Christmas centerpieces revealed, from the comfort of your homes. On November 6, tune in to SM Supermalls' official Facebook page and you'll be treated to a virtual magic carpet ride that will transport you to 12 different SM malls for the unveiling of incredible Christmas displays from SM Mall of Asia and SM Megamall to SM Seaside Cebu and SM CDO Downtown Premier and more. Also, get ready to be entertained by CGI characters, virtual fireworks, musical performances, and more surprises. So gather your family and friends and enjoy a magical Christmas experience with SM!

Come join the launches in person

Live is better! If you want to be awestruck by the live launch of these centerpieces, you can be part of the actual unveiling by simply heading off to your favorite SM mall. No need to worry as strict safety protocols are in place. On Nov 3, 7, and 8, more SM malls will be welcoming the Christmas season by holding on-ground launches of their dazzling displays. Mallgoers can look forward to a special lighting ceremony for hope and inspiration amid the pandemic, as well as singing flash mobs, cute Christmas characters, and surprise gifts. Check out SM Facebook pages for the launch schedules in your community.

Christmas fun begins!

Don't miss out on exclusive Christmas deals that are perfect for your holiday shopping. Shop at SM Christmas Markets and support the many micro, small, and medium enterprises (MSMEs) affected by the pandemic. You can also join the other fun Christmas activities like Selfie with Santa for holiday photo keepsakes, SM Bears of Joy to give back to charity and the Share Hope promo at (microsite) for a chance to win P10,000 SM gift certificates.

For more information, visit or follow @smsupermalls on all social media platforms

Zach Golez

A lifestyle blogger based in Iloilo City

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